KATE MOSS STARS IN RAG & BONE’S FIRST-EVER ADVERTISING CAMPAIGN
It’s all happening for rag & bone - not only have they just unveiled their first-ever advertising campaign, but they managed to nab none other than BAZAAR'scover star Kate Moss to front it. New York-based British expats David Neville and Marcus Wainwright went back to their English Roots for the campaign, shooting the iconic supermodel in their London hometown.
“It wasn’t in a studio; it was just them on a derelict London street — Kate with minimal makeup, and Craig with a handheld camera and natural light,” Wainwright told WWD. He says the images reflect their design ethos of “keeping things real.”
Said Neville, “Although we are essentially a New York brand, our English roots have always influenced our aesthetic, and casting Kate was another nod to our heritage.”
The stripped-back images, shot by Craig McDean, have a raw, edgy feel that perfectly match rag & bone’s (and Kate’s!) effortlessly cool aesthetic.